East Cape Protea & Fynbos
A storytelling-led online shop for a floral studio - proteas, fynbos, flower subscriptions, wedding and private-event floristry from the Eastern Cape.
What they needed
East Cape Protea & Fynbos needed more than a catalogue. The business sells fresh flowers online, offers recurring flower subscriptions and takes on weddings and private events - three different kinds of customer who all needed to find their way quickly, on a site that still felt like the brand: wild, local and hand-made.
What we built
We designed a warm, image-led site around the brand line "From Wild Landscape - Cultivated Bloom". The shop, flower subscriptions, weddings and private events each have their own clear path from the main menu, supported by a gallery, an "Our Story" page, customer account and order-status pages, and an Instagram feed - all fully mobile responsive and set up to be found for Eastern Cape floristry searches.
What they got
Shop, subscriptions, weddings and events each have a clear path
Brand story and gallery do the selling for a visual product
Customer account and order-status pages for repeat buyers
Mobile-responsive and SEO-ready from launch
Project Details
Client
East Cape Protea & Fynbos
Category
E-commerce
Location
South Seas, Eastern Cape
Year
2026
Technologies
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